BlogThe “Brand Advocate”
Thoughts on retail, sales training, and more.
For all of us that earn a living working with clients selling products and services, when it comes our turn to be the client, our expectations of service and the "experience" are typically higher than most — we are tough to make happy! But, why shouldn't...read more
This is an edited post of an original blog. The name has been changed to protect the innocent - namely, me! Welcome to “Store as a Retail Experience.” The concept of “Store as a Retail Experience” is the creation of a place that is purpose built for making sales and...read more
What Drives Customer Traffic to Your Store? The other day, I was sitting amongst a group of grizzled retail veterans discussing the fact that driving customer traffic today in no way resembles what drove your customer traffic say, 3 years ago. Although we agreed on...read more
In the last blog (titled Shark Theory) we discussed the difficulties of driving customers to your store and the fact that increasing customer traffic requires using a multiple media approach for reaching and attracting new clients. In this blog, we’ll look at another...read more
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