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The “Brand Advocate”

 

Thoughts on retail, sales training, and more.

The Store as Retail Experience

This is an edited post of an original blog. The name has been changed to protect the innocent - namely, me! Welcome to “Store as a Retail Experience.” The concept of “Store as a Retail Experience” is the creation of a place that is purpose built for making sales and...

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Driving Customer Traffic to Your Store

What Drives Customer Traffic to Your Store? The other day, I was sitting amongst a group of grizzled retail veterans discussing the fact that driving customer traffic today in no way resembles what drove your customer traffic say, 3 years ago. Although we agreed on...

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The “Brand Advocate”

In the last blog (titled Shark Theory) we discussed the difficulties of driving customers to your store and the fact that increasing customer traffic requires using a multiple media approach for reaching and attracting new clients. In this blog, we’ll look at another...

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