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The “Brand Advocate”

 

Thoughts on retail, sales training, and more.

High Client Effort Equals Sales Prevention

For all of us that earn a living working with clients selling products and services, when it comes our turn to be the client, our expectations of service and the "experience" are typically higher than most — we are tough to make happy! But, why shouldn't...

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The Store as Retail Experience

This is an edited post of an original blog. The name has been changed to protect the innocent - namely, me! Welcome to “Store as a Retail Experience.” The concept of “Store as a Retail Experience” is the creation of a place that is purpose built for making sales and...

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Driving Customer Traffic to Your Store

What Drives Customer Traffic to Your Store? The other day, I was sitting amongst a group of grizzled retail veterans discussing the fact that driving customer traffic today in no way resembles what drove your customer traffic say, 3 years ago. Although we agreed on...

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The “Brand Advocate”

In the last blog (titled Shark Theory) we discussed the difficulties of driving customers to your store and the fact that increasing customer traffic requires using a multiple media approach for reaching and attracting new clients. In this blog, we’ll look at another...

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